GREAT WORDS TO INSPIRE GREAT DEEDS
To reach a port we must sail, sometimes with the wind and sometimes against it. But we must not drift or lie at anchor.
- Oliver Wendell Holmes
*************************************************************************
Persuade Anyone to Do Anything, Anytime
Read "Power Persuasion: Using Hypnotic Influence to Win in Life, Love and Business." www.power-persuasion.com/book
*************************************************************************
Saturday, August 27, 2005
Monday, August 22, 2005
Motivational Quote of the Day
Great Thoughts to Inspire Great Deeds
To reach a port we must sail, sometimes with the wind and sometimes against it. But we must not drift or lie at anchor.
- Oliver Wendell Holmes
*************************************************************************
Persuade Anyone, Anytime, Anywhere
Read "Power Persuasion: Using Hypnotic Influence to Win in Life, Love and Business. www.power-persuasion.com/book
**************************************************************************
Great Thoughts to Inspire Great Deeds
To reach a port we must sail, sometimes with the wind and sometimes against it. But we must not drift or lie at anchor.
- Oliver Wendell Holmes
*************************************************************************
Persuade Anyone, Anytime, Anywhere
Read "Power Persuasion: Using Hypnotic Influence to Win in Life, Love and Business. www.power-persuasion.com/book
**************************************************************************
Wednesday, August 17, 2005
One-Minute Workouts You Can Do at Work
By Danek S. Kaus
Sitting at a desk all day can add on the pounds and reduce your energy level.
Now you can lose weight and get into shape at the office in only one minute at a time, thanks to the book Gotta Minute? The Ultimate Guide of One Minute Workouts for Anyone, Anywhere, Anytime!, by Bonnie Nygard, M.Ed. and Bonnie Hopper, M.Ed.
Here are just a few tips to begin sculpting your new Olympian body at work:
Create ways to do more walking. Make time to walk in the morning, at midday and in the afternoon. Although five minutes would be better, one minute is still good. If you think you can’t spare a minute, or that it might look odd, find some excuses to walk. For example, instead of going to the closest bathroom, use one farther away, perhaps on a different floor. Then you can walk up and down the steps as well.
Instead of discussing something with a co-worker on the phone, walk to their office. If they are of like mind, you can even suggest that you have a walking meeting. The same can be true of your breaks, instead of sitting in a lunch room, take a walking break with a friend.
You can even walk back and forth while talking on the phone. If the cord is too short, buy a longer one. One word of caution: running or jogging in place can damage your joints, so please limit your one-minutes workouts to walking.
There are also a number of great exercises you can do while sitting to tone and stretch your body.
To stretch your pectoral (chest) muscles, simply reach your arms around the back of the chair and expand your chest.
While seated, alternately extend each leg in front of you, which works the quadriceps.
You can work your inner thighs and hips by doing a seated jumping jack motion, that is, lifting your feet in the air, spreading them apart and then back together.
When you have the chance, stand up and do push-ups against your desk or a wall. Be sure to hold your arms shoulder width apart and wear non-slip shoes.
So remember, whatever your fitness goal is -- to lose weight, slim down, get in shape, have more energy or simply feel better, you can do it one minute at a time.
Remember also, to consult your physician before beginning any diet or exercise program.
There are lots of other quick and easy ways to keep in shape at home, in the car or at the office in Gotta Minute? The Ultimate Guide of One-Minute Workouts, published by Robert D. Reed Publishers. So walk to your local bookstore and pick one up.
********************************
By Danek S. Kaus
Sitting at a desk all day can add on the pounds and reduce your energy level.
Now you can lose weight and get into shape at the office in only one minute at a time, thanks to the book Gotta Minute? The Ultimate Guide of One Minute Workouts for Anyone, Anywhere, Anytime!, by Bonnie Nygard, M.Ed. and Bonnie Hopper, M.Ed.
Here are just a few tips to begin sculpting your new Olympian body at work:
Create ways to do more walking. Make time to walk in the morning, at midday and in the afternoon. Although five minutes would be better, one minute is still good. If you think you can’t spare a minute, or that it might look odd, find some excuses to walk. For example, instead of going to the closest bathroom, use one farther away, perhaps on a different floor. Then you can walk up and down the steps as well.
Instead of discussing something with a co-worker on the phone, walk to their office. If they are of like mind, you can even suggest that you have a walking meeting. The same can be true of your breaks, instead of sitting in a lunch room, take a walking break with a friend.
You can even walk back and forth while talking on the phone. If the cord is too short, buy a longer one. One word of caution: running or jogging in place can damage your joints, so please limit your one-minutes workouts to walking.
There are also a number of great exercises you can do while sitting to tone and stretch your body.
To stretch your pectoral (chest) muscles, simply reach your arms around the back of the chair and expand your chest.
While seated, alternately extend each leg in front of you, which works the quadriceps.
You can work your inner thighs and hips by doing a seated jumping jack motion, that is, lifting your feet in the air, spreading them apart and then back together.
When you have the chance, stand up and do push-ups against your desk or a wall. Be sure to hold your arms shoulder width apart and wear non-slip shoes.
So remember, whatever your fitness goal is -- to lose weight, slim down, get in shape, have more energy or simply feel better, you can do it one minute at a time.
Remember also, to consult your physician before beginning any diet or exercise program.
There are lots of other quick and easy ways to keep in shape at home, in the car or at the office in Gotta Minute? The Ultimate Guide of One-Minute Workouts, published by Robert D. Reed Publishers. So walk to your local bookstore and pick one up.
********************************
Thursday, August 11, 2005
The Lies That Hold You Back
By Danek S Kaus
What lies do you tell yourself that keep you from living your dreams?
According to Steve Chandler, author of the best-seller “17 Lies That Are Holding You Back & the Truth That Will Set You Free,” we tell ourselves lies because we are afraid.
We are afraid of the unknown. We are afraid of our own power. We are afraid of being great.
And what are some of these lies? One of the biggest ones is that we don’t have enough time to take steps toward our dreams.
“You have all the time that Bill Gates has,” Chandler says. “You can do anything you want with the 24 hours you have each day. You need to tell stop telling yourself that you don’t have enough time. It’s a horrible suggestion to give your subconscious mind.”
Another lie is “it’s who you know.” Before becoming a success coach and business consultant, Chandler was part of a songwriting team. They spent countless hours trying to make the right contacts. “It was just an excuse to avoid the hard work of writing,” Chandler says.
Ultimately, he and his writing partner had their greatest success having songs recorded by performers who didn’t know them.
For many Baby Boomers, one of their favorite lies already is or may soon be “I’m too old for that.” Many who dream of starting their own small business never begin because they think that it’s too late. It’s never to late to start a new business venture.
One friend of Chandler’s began a lucrative career as a comedian at the age of fifty-two. At seventy-three, retired teacher Norman Maclean wrote the beautiful novel made into a movie, A River Runs Through It.
“The key to changing your life is to see the lies,” Chandler says. “Knowledge is power.”
Take the four-minute mile. People once thought that the human body was not designed to run a mile in under four minutes. When Roger Bannister broke the four-minute barrier, running a mile under that time became commonplace
“Humans are learning to stop lying about their limits,” Chandler says. He believes it’s time to replace the lies with dreams. “It’s the same imagination that creates both, so why not take the dreams?”
“17 Lies That Are Holding You Back & The Truth That Will Set You Free” is published by Renaissance Books. Chandler’s other books include “Reinventing Yourself,” 100 Ways To Motivate Yourself” and “The Joy of Selling.”
By Danek S Kaus
What lies do you tell yourself that keep you from living your dreams?
According to Steve Chandler, author of the best-seller “17 Lies That Are Holding You Back & the Truth That Will Set You Free,” we tell ourselves lies because we are afraid.
We are afraid of the unknown. We are afraid of our own power. We are afraid of being great.
And what are some of these lies? One of the biggest ones is that we don’t have enough time to take steps toward our dreams.
“You have all the time that Bill Gates has,” Chandler says. “You can do anything you want with the 24 hours you have each day. You need to tell stop telling yourself that you don’t have enough time. It’s a horrible suggestion to give your subconscious mind.”
Another lie is “it’s who you know.” Before becoming a success coach and business consultant, Chandler was part of a songwriting team. They spent countless hours trying to make the right contacts. “It was just an excuse to avoid the hard work of writing,” Chandler says.
Ultimately, he and his writing partner had their greatest success having songs recorded by performers who didn’t know them.
For many Baby Boomers, one of their favorite lies already is or may soon be “I’m too old for that.” Many who dream of starting their own small business never begin because they think that it’s too late. It’s never to late to start a new business venture.
One friend of Chandler’s began a lucrative career as a comedian at the age of fifty-two. At seventy-three, retired teacher Norman Maclean wrote the beautiful novel made into a movie, A River Runs Through It.
“The key to changing your life is to see the lies,” Chandler says. “Knowledge is power.”
Take the four-minute mile. People once thought that the human body was not designed to run a mile in under four minutes. When Roger Bannister broke the four-minute barrier, running a mile under that time became commonplace
“Humans are learning to stop lying about their limits,” Chandler says. He believes it’s time to replace the lies with dreams. “It’s the same imagination that creates both, so why not take the dreams?”
“17 Lies That Are Holding You Back & The Truth That Will Set You Free” is published by Renaissance Books. Chandler’s other books include “Reinventing Yourself,” 100 Ways To Motivate Yourself” and “The Joy of Selling.”
Tuesday, August 09, 2005
YOU’VE GOT 10 SECONDS TO Get Free Publicity -- GO!
By Danek S. Kaus
That’s how much time you have to catch the interest of an editor or reporter.
10 seconds. Sometimes less.
The key tool for promoting your small business or home based business to the media is a press release, also known as news release by TV and radio reporters.
Most news releases get thrown in the trash.
Here’s how to make sure yours gets read, and more importantly, gets your small business the free publicity you deserve.
Use Press Release Format -- because reporters and other decision makers are bombarded by releases and other written requests for a story (some on scraps of paper, others in illegible handwriting) your release must follow some general guidelines to make it easy to learn what the story is about.
If you are sending hard copy (not an email) your name or company name with all contact info should be at the top of the page. Usually, your letterhead will do the trick. If you are sending an email release, letterhead is not necessary, but it can be helpful.
Include Release Info -- this goes on four separate lines (double-spaced) below the letterhead. First line is the date you send the release. The second line is simply the words NEWS RELEASE (in caps) The third line should be when you want the press to publish any information from the release. If you want to get publicity as soon as possible, write FOR IMMEDIATE RELEASE (in caps). Sometimes you may want the info published at a later date, perhaps to coincide with a new product release or event. In this case write FOR RELEASE August 25, 2005, etc.
The fourth line should say CONTACT: John Smith 408-555-1212. This is the person you want all calls directed to. You may want to include the email address after the phone number.
Write A Great Headline -- it goes one to two inches below the contact info. THE HEADLINE IS THE MOST IMPORTANT PART OF THE NEWS RELEASE!!!
A good headline will make the reporter want to learn more and continue reading. IT SHOULD BE WRITTEN IN CAPS.
Write the text (also known as “copy”) -- this first paragraph is crucial to the success of your release. It should be just a few sentences that explain or backup the headline. This paragraph is the main idea you are trying to communicate.
The second and succeeding paragraphs should elaborate on the headline and first paragraph, in descending order of importance.
Use quotes -- the second or third paragraph is a good place to put a strong, RELEVANT quote from you or an official of your company. You may use quotes later in the release, as well. Quotes liven up copy so be sure to use them if you can. Many releases wrap up with a good quote.
Include Your Contact Info again. End the release with something like “for more info call or e-mail …” etc. If your release is well-written and useful to the publication, they may publish it as an article, so you want to be sure that readers know how to find you.
Write in Newspaper Style -- even if you are sending the release to a radio or TV station. Study “hard news” stories such as politics, crime, business, etc to see how this is done. “Soft News” stories, also known as features, follow different rules. Features are generally human interest stories, entertainment or profiles of famous and not-so-famous people who have an interesting story to tell. Your story may make a good feature, but pitch it with a hard news style press release.
Keep it short -- 400 to 600 words is the norm. If reporters want to know more, they’ll ask you. You may want to add supporting material such as a short bio or company history, a fact sheet or FAQ as separate documents. The purpose of the press release is to sell the story so that reporters will want to do an interview with you.
Don’t Use Jargon -- reporters hate this, especially if they don’t know what the jargon means.
Use Everyday Language -- don’t try to impress anyone with your vocabulary. Your purpose is communicate, not confuse.
Use Short Sentences -- long-winded sentences that start in San Jose and finally end up somewhere near Reno are boring and confusing. Don’t make the reporter hunt through tons of words to try to discover what you mean.
Keep Paragraphs Short -- forget what your English teacher taught you. This is the real world.
Double Space -- it makes your copy easy on the eyes of reporters who must read thousands of words a day. Single spaced email releases are OK.
Be Accurate -- check for typos. If you use statistics or other facts, make sure they are correct.
I hope this information is helpful in your quest for free publicity. If you ever have any questions, feel free write.
Dan Kaus dkaus@sbcglobal.net
By Danek S. Kaus
That’s how much time you have to catch the interest of an editor or reporter.
10 seconds. Sometimes less.
The key tool for promoting your small business or home based business to the media is a press release, also known as news release by TV and radio reporters.
Most news releases get thrown in the trash.
Here’s how to make sure yours gets read, and more importantly, gets your small business the free publicity you deserve.
Use Press Release Format -- because reporters and other decision makers are bombarded by releases and other written requests for a story (some on scraps of paper, others in illegible handwriting) your release must follow some general guidelines to make it easy to learn what the story is about.
If you are sending hard copy (not an email) your name or company name with all contact info should be at the top of the page. Usually, your letterhead will do the trick. If you are sending an email release, letterhead is not necessary, but it can be helpful.
Include Release Info -- this goes on four separate lines (double-spaced) below the letterhead. First line is the date you send the release. The second line is simply the words NEWS RELEASE (in caps) The third line should be when you want the press to publish any information from the release. If you want to get publicity as soon as possible, write FOR IMMEDIATE RELEASE (in caps). Sometimes you may want the info published at a later date, perhaps to coincide with a new product release or event. In this case write FOR RELEASE August 25, 2005, etc.
The fourth line should say CONTACT: John Smith 408-555-1212. This is the person you want all calls directed to. You may want to include the email address after the phone number.
Write A Great Headline -- it goes one to two inches below the contact info. THE HEADLINE IS THE MOST IMPORTANT PART OF THE NEWS RELEASE!!!
A good headline will make the reporter want to learn more and continue reading. IT SHOULD BE WRITTEN IN CAPS.
Write the text (also known as “copy”) -- this first paragraph is crucial to the success of your release. It should be just a few sentences that explain or backup the headline. This paragraph is the main idea you are trying to communicate.
The second and succeeding paragraphs should elaborate on the headline and first paragraph, in descending order of importance.
Use quotes -- the second or third paragraph is a good place to put a strong, RELEVANT quote from you or an official of your company. You may use quotes later in the release, as well. Quotes liven up copy so be sure to use them if you can. Many releases wrap up with a good quote.
Include Your Contact Info again. End the release with something like “for more info call or e-mail …” etc. If your release is well-written and useful to the publication, they may publish it as an article, so you want to be sure that readers know how to find you.
Write in Newspaper Style -- even if you are sending the release to a radio or TV station. Study “hard news” stories such as politics, crime, business, etc to see how this is done. “Soft News” stories, also known as features, follow different rules. Features are generally human interest stories, entertainment or profiles of famous and not-so-famous people who have an interesting story to tell. Your story may make a good feature, but pitch it with a hard news style press release.
Keep it short -- 400 to 600 words is the norm. If reporters want to know more, they’ll ask you. You may want to add supporting material such as a short bio or company history, a fact sheet or FAQ as separate documents. The purpose of the press release is to sell the story so that reporters will want to do an interview with you.
Don’t Use Jargon -- reporters hate this, especially if they don’t know what the jargon means.
Use Everyday Language -- don’t try to impress anyone with your vocabulary. Your purpose is communicate, not confuse.
Use Short Sentences -- long-winded sentences that start in San Jose and finally end up somewhere near Reno are boring and confusing. Don’t make the reporter hunt through tons of words to try to discover what you mean.
Keep Paragraphs Short -- forget what your English teacher taught you. This is the real world.
Double Space -- it makes your copy easy on the eyes of reporters who must read thousands of words a day. Single spaced email releases are OK.
Be Accurate -- check for typos. If you use statistics or other facts, make sure they are correct.
I hope this information is helpful in your quest for free publicity. If you ever have any questions, feel free write.
Dan Kaus dkaus@sbcglobal.net
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