THE MOST IMPORTANT SKILL YOU CAN HAVE

by Danek S. Kaus

The Most Important Success Skill You Can Have -- and How to Get It.

Whether you have a job or own your own business, the most important skill you can have is the ability to sell.

Now before you stop reading in disgust thinking that you don’t want to wear loud sports coats and white shoes, those days are over. The best sales people are highly skilled professionals who make a lot of money solving problems for other people. That’s what modern selling is about. Solving problems.

If you own a business, you understand the need to be able to persuade people to buy your goods or services.

If you work for someone else, consider getting into sales. Why? First, you can probably make more money than in your current position. Second, if the economy turns bad, the last people a company wants to let go are the ones who bring in the money – the sales people.

Even if you still decide that selling is not for you, it’s always helpful to be able to influence people in -- every area of your life. Learning sales and persuasion techniques can help you do that.

With that in mind, I am listing some of the best books and CDs I’ve come across on the subject of sales and persuasion.

"Power Persuasion: Using Hypnotic Influence to Win in Life, Love and Business,” by David R. Barron and Danek S. Kaus

Power Persuasion

“Zig Ziglar’s Secrets of Closing the Sale,” by Zig Ziglar
Zig Ziglar 1

“5 Steps to Successful Selling,” by Zig Ziglar

Zig Ziglar

“Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets,” by Brian Tracy
Brian Tracy


“The Psychology of Selling: The Art of Closing Sales,” by Brian Tracy

Brian Tracy